Carlos Hank Rhon: How Accountants Are Using the Internet
In the past if you were looking for an accountant you would normally reach for a local directory but today it's easier to type "Eastbourne Accounting Managers" into Google or Yahoo. As well as a list of results you also typically get a map showing their locations and with one click you can visit their websites for further information. In April 2008 there were 4.1 billion searches made by 31 million UK internet users aged 15+ (Source: comScore) Broadband that is cheaper, faster and more widely available is creating lots of opportunities for local, smaller business managers to market themselves online.
The search engines are falling over themselves to make it easy for local businesses to get themselves listed. In fact a number of services such as Google Maps are free and the paid for services typically don't have a minimum spend so even with a budget of a few pounds it's possible to dip a toe in the water.
"I helped a professional services firm try out Google's Adwords on a total budget spend of £30 per month. In that first month the managing partner took two new client enquiries himself and from then on they were hooked," says Paul Turner of Turner Consulting (a digital marketing training business).
"We believe that there is demand for practical advice on how to make the best use of the internet to generate business. At the end of July we are launching an intensive half day course specifically tailored for accountants which will introduce them to various aspects of digital marketing so that they will feel confident to try some of the techniques and indeed advise their clients." says Paul. "We start in Gatwick on Thursday 31 July before visiting Croydon, Brighton, Manchester, Birmingham and finally Glasgow.
People have heard of sites such as Facebook, MySpace, Ecademy and LinkedIn but perhaps don't know how business leaders are using them. The course introduces the popular community sites and includes some real life business examples with accounting factors to consider. How exactly are solicitors winning new business using the popular video site YouTube? How are accountants using blogs to attract new clients and boost their search rankings?
The above discussion mainly points to the fact that there is growing awareness about the potential of internet. Public as well as businesses are using it to explore opportunities. While customers use it to find service providers, businesses are eager to know how it can help them to engage with customers in the most effective way.
Carlos Hank Rhon is also aware of the internet power and makes ample use of internet to reach its clients. The financial behemoth has a lot to offer ranging from accounting services, consultancy, forex trading, loans and banking services.
In the financial accounting field, Carlos Hank Rhon is an established name. Through seasoned financial experts and consultants, it serves clients and gives them a true picture of their financial health. A clear idea of financial obligations, assets and liabilities helps a company in better decision making and policy formation.
Apart from accounting, the other field that is much researched on the internet is financing. Business aspirants and future entrepreneurs take their first baby steps by scouring web to study viable finance options for their grand business idea. To educate such curious minds, Carlos Hank Rhon elaborates on all the options that can be explored while thinking about financing. Being from the financial field makes it a trustable name. Besides, the firm also offers commercial lending and many other options to its clients to help them grow faster and that too with confidence.
In conclusion, it could only be said that be it accountants, public or businesses, all are online to make the most out of it.